entry 1 My topic and question?

To what extent are sports used to sell certain products?

I am intrested in sport (mostly football) and i am intrigued to know why commpanies use certain sports stars to try and selll and idea about their product.

Football stars such as David Beckham and Steven Gerrard are used by big brands like Pepsi and Lucozade try to sell an idea about their product.
The Lucozade add which features Gerrard shows him drinking the lucozade and that giving him a physical edge over others.